Boy, people sure are getting their undies in a bunch about Reebok’s partnership with CrossFit. Thankfully my undies have escaped unscathed. I know I’m supposed to care but somehow I don’t.

The fact of the matter is, I only have so much mental bandwidth to work with and I have to be selective about where I devote my grey matter. Here is the filtering algorithm I use. I call it “The Ignoralyzer.”

The Ignoralyzer

Reebok’s relationship with CrossFit won’t make me a more effective coach or ally. It won’t impact my clients’ health or training experience. Therefore I don’t care about it and it is relegated to that dusty corner of my brain where the Kardashians cavort with Honey Badger at the CrossFit Striking Certification.